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Balancing SEO-Driven Tactics with Authenticity

Use The ISSAC Framework To Create Authentic Content By Default

Shubham Davey
Masters of SEO
5 min readFeb 17, 2025

Screenshot by author of traffic overview of undisclosed blog

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I use Typefully to distribute & repurpose my published content. If you want a scheduling tool that’s not over-engineered, you should check out Typefully.

This is a horrifying visual for any online business owner.

This visual is a nightmare for someone who once enjoyed nearly 1.5 million monthly visitors from Google.

I have seen many startups repeatedly use AI to create below-average content. They rehash the same content using AI and hope to get traffic.

Not surprisingly, they don’t get any traffic for such low-quality effort content. To make things worse, they don’t even have a distribution channel.

While it’s very easy to create AI content, successful businesses choose vice versa.

While your content team struggles to find fresh angles on saturated topics, your competitors are easily killing it.

If you manage a team of content writers or you are an SEO content writer, listen up — stop over-reliance on keyword stuffing.

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Masters of SEO
Masters of SEO
Shubham Davey
Shubham Davey

Written by Shubham Davey

Talking about digital writing, side hustles & solopreneurship

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