Here’s Why Nobody Is Subscribing to Your Newsletter
For startup founders who want to acquire early customers via email
Email marketing is a powerful tool for businesses of all sizes to reach and engage their customers. By sending targeted, personalized emails to your subscribers, you can build relationships, drive traffic to your website, and generate leads and sales.
Why having a newsletter is crucial?
- Stay top of mind with customers through a newsletter.
- Build relationships and drive traffic with a well-designed newsletter.
- Newsletters are an affordable marketing tool for new businesses.
- Use newsletters to set yourself apart from competitors.
- Regular newsletters help keep your business front and center in customers’ minds.
Why aren’t people subscribing to your newsletter?
From a business perspective, it can be frustrating when people don’t subscribe to your newsletter. Here are a few potential consequences:
- You miss out on opportunities to engage with potential customers. By not having someone on your newsletter list, you lose the chance to build relationships and keep them informed about your business.
- You may see a decrease in website traffic. If you’re using your newsletter to drive traffic to your website, a lower subscription rate can result in fewer visitors to your site.
- You may miss out on potential leads and sales. By not having people on your newsletter list, you miss out on opportunities to convert them into customers.
With that said, here are some reasons why people don’t subscribe to your newsletter:
#1 Hard to find
Make sure your sign-up form is prominently displayed on your website and easy to find. Consider adding a pop-up or a banner on your home page to encourage people to subscribe.
#2 Lack of value
Think about what you’re offering in your newsletter and whether it’s compelling enough for people to want to receive it. Consider including exclusive content, discounts, or other perks to encourage people to sign up.
#3 Promotion
Don’t rely on people stumbling upon your sign-up form. Make sure you’re actively promoting your newsletter through social media, your website, and other channels.
#4 Clickability
Your subject line and preview text are the first things people see when they receive your newsletter. Make sure they’re compelling and give people a reason to open your email.
#5 Frequency
If you’re sending emails too frequently, people may start to feel overwhelmed and unsubscribe. Consider reducing the frequency of your emails or giving people the option to choose how often they receive them.
#6 Mobile friendliness
With more and more people accessing their emails on their phones, it’s important to make sure your emails are mobile-friendly. Test your emails on different devices to ensure they look good and are easy to read.
#7 Segmentation
If you’re sending the same emails to everyone on your list, you may not be relevant to everyone. Consider segmenting your list and sending targeted emails to specific groups of people.
To conclude, a newsletter can be a powerful tool for businesses and course creators to engage with their customers and students. By sending regular newsletters, you can stay top of mind, provide valuable resources, and build relationships.
While it may require some effort to create and send newsletters, the potential benefits make it a worthwhile investment for many businesses and course creators.
If we’re meeting for the first time, I write for SaaS businesses. I also write a newsletter by the name, Letters ByDavey where I share my thoughts on SEO.
