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Make Your Potential Customers Run Behind You
Untapped Strategy of Attention Economy For Writers
Repurpose your published content with Typefully w/o getting distracted in over-engineered features.
Remember this ad?
One of the best content strategies was hiding in plain sight for 15 years.
Did you notice something?
Old Spice is for men, the primary users of the product, and who do they target? Ladies.
Because ladies are either the ones purchasing these products or they’re the ones men want to appeal to by using Old Spice.
This is called proxy targeting.
This ad makes it cool to use Old Spice.
This ad makes using ladies-scented body washes “undesirable & not manly.”
This ad also creates aspirational value.
By portraying an idealized version of masculinity, the ad suggests that using Old Spice will transform men into someone their partners admire, making it appealing to…
